Privacy Policy

Last updated: July 22, 2025

This Privacy Policy describes how we collect, use, and protect your personal data when you use our services and website at https://www.michiprimusyoga.com, in accordance with the General Data Protection Regulation (GDPR).

1. Who We Are

This website is operated by Michaela Primus (Michi Primus Yoga), registered as a sole trader (Trabalhadora Independente) in Portugal.

Business Address:
Travessa do Outeiro 14, 5C
1200-750 Lisboa, Portugal
Email: office@michiprimus.com

2. What Personal Data We Collect

We may collect the following personal data from you:

Full name
Email address
Phone number
Postal address
Service booking details
Payment and billing information
Any information you submit via intake forms (e.g. health or coaching-related context)
Usage data (e.g., browser, IP address, device)

3. How We Collect Data

Via contact and booking forms on our website (Go High Level)
Through WhatsApp communication
When you sign up for our newsletter
When you complete intake forms (Google Forms)
Automatically via cookies and analytics tools

4. Purpose and Legal Basis for Processing (Art. 6 GDPR)

We process your data based on the following legal grounds:

Consent (e.g. newsletter signup, intake forms)
Contract (e.g. booking a session or purchasing a service)
Legal obligation (e.g. invoicing requirements under Portuguese law)
Legitimate interest (e.g. improving our services, basic analytics)

5. How We Use Your Personal Data

We use your data to:

Provide and manage your bookings
Communicate with you (email, WhatsApp, SMS)
Process payments
Send newsletters or updates (only with consent)
Improve website performance and user experience
Comply with legal and tax obligations

6. Newsletter and Marketing

If you sign up for our newsletter via Go High Level, we will use your email address to send updates, offers, and relevant information. You can unsubscribe at any time via the link in the footer of each email.

7. Payments

We use Stripe, PayPal, and direct bank transfer (via Go High Level) to process payments. These third-party providers have their own privacy policies and comply with GDPR and/or international data protection standards.

8. Third-Party Services

We work with trusted third-party providers, including:

Google Analytics (website analytics)
Go High Level (booking, forms, email marketing, CRM, payment checkout)
Google Forms (intake forms)
WhatsApp (direct communication)
Stripe / PayPal (online payments)
Cookie Notice & Compliance for GDPR/CCPA (cookie consent)

Some of these providers may store data outside the EU (e.g., USA). In such cases, we ensure data is protected via Standard Contractual Clauses (SCCs) or other GDPR-compliant safeguards.

9. Cookies and Tracking

We use cookies to:

Analyze how our site is used
Remember user preferences
Track session information

You can manage your cookie preferences at any time via our [Cookie Settings].

10. Data Retention

We retain your personal data only as long as necessary to fulfill the purposes outlined in this policy, and to comply with legal, contractual, or tax obligations.

11. Your Rights Under GDPR

You have the right to:

Access your data
Correct your data
Request deletion of your data
Withdraw consent at any time
Object to processing
Lodge a complaint with a supervisory authority (in Portugal: CNPD)

To exercise any of these rights, contact: office@michiprimus.com

12. Children’s Privacy

Our website and services are not directed to children under the age of 13. We do not knowingly collect personal data from children.

13. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of changes by updating the “Last updated” date at the top of this page.

14. Contact

For any privacy-related inquiries, contact:
office@michiprimus.com