“Have you ever had your best ideas in the shower or on a walk?”
When I asked this at my recent talk for the DMK Tribe in Lisbon, hands shot up immediately. Knowing smiles spread across the room. These brilliant digital marketers all shared the same experience: Their best ideas came when they weren’t trying.
We delved into how smarter sleep and simple nervous system resets can unlock sharper ideas and better decisions without the burnout. (Read more about my talk in their magazine’s 11th edition)
It’s not a coincidence. Your brain works differently in these moments:
- Your default mode network activates when you stop focusing intensely
- Your mind makes creative connections between existing knowledge
- Your nervous system shifts from “doing” to “being” mode
In our fast-paced world, too many of us are building big things on tired brains. We push through, thinking more hours equals more output. But that’s when our thinking gets foggy and solutions don’t come.
The truth? Rest isn’t lazy it’s a strategy.
The most successful clients I work with know that rest isn’t wasted time, it’s when the real magic happens. It’s the foundation that makes their best work possible.
Prioritize rest as part of your creative process. Short walks, mindful breaks, or brief periods of daydreaming, they’re catalysts for your creativity.
If you’re interested in exploring how rest can boost creativity within your team or organization, reach out and let’s talk.
– Michi